Digital Marketing & Cybersecurity Strategist con 25 anni di track record nella crescita organica e nella sicurezza informatica di brand italiani — da startup a Tim, Campari, e testate online top-100 (Formiche.net, Domani). Esperto in WordPress architecture, PHP development, e organic ranking: specializzato in scalare portfolio di 200+ siti web da 0 a 47M+ monthly impressions cumulative con focus su ROI misurabile. Parallelamente, background certificato in cybersecurity (O.S.D., Computer Forensics, PA compliance). Expertise dual: frontend digital growth + backend security infrastructure.
Esperienza Professionale
Senior Digital Consultant & Agency Owner
Gianni Puglisi Digital — Multi-location (Roma, Milano, Sicilia)
2023 — Present
Fondatore e lead consultant per agenzia digitale specializzata in WordPress, SEO, e plugin development custom. Gestisco portfolio di 39+ siti WordPress ospitati su infrastructure Virtualmin personale, oltre e-commerce su SiteGround e Aruba. Focus: sviluppo plugin AI-powered, implementazione strategie GEO/AI-search, e automazione client reporting.
AI SEO Post Generator Pro v3.1: Lanciato plugin WordPress con chunked generation, heartbeat monitoring, e progressive saving — risolto timeout issues su articoli long-form (11,250+ words) con support OpenAI/Claude APIs
WP Update Manager + Telegram Bot: Creato suite automazione con health monitoring, update notifications, e security alerts per 39+ site portfolio
Monthly Maintenance Reports Plugin: Sviluppato strumento di client reporting automatizzato con metriche KPI, ranking trends, e security audit logs
Real Estate Integration (SAIRI): Architettato Python scraper + WordPress mu-plugin pipeline con Immobiliare.it sync real-time per 200+ property listings
Senior Marketing Supervisor & PA/Enterprise Consultant
Multiple Italian Government Bodies & Corporate Clients
2018 — 2023
Supervisore senior e consulente strategico per Pubbliche Amministrazioni italiane e grandi imprese nell’implementazione di strategie digitali, marketing automation, e compliance normativa. Ruolo chiave nel supporto a direzioni marketing, definizione KPI, governance digital transformation. Expertise: GDPR compliance, accessibility standards (WCAG), PA cybersecurity protocols, digital innovation roadmaps.
PA Digital Transformation: Consulente strategico per 8+ amministrazioni pubbliche italiane in transizione digitale; implementate strategie di e-government, digital communication, e citizen engagement
Marketing Governance: Supervisore di team marketing (10+ professionisti) per holding aziendale; definizione KPI, budget allocation, strategic planning quarterly
GDPR & Compliance Advisor: Guidato implementazione GDPR, WCAG accessibility, e PA cybersecurity per 15+ organizzazioni; audit compliance, policy definition, staff training
Digital Innovation Roadmap: Architettato roadmap digital transformation per 5 aziende top-50 italiane; selezione tool, training staff, change management
WordPress Architect & Custom Plugin Developer
Freelance / Multiple Clients
2020 — 2023
Specializzazione deep in custom WordPress plugin development, WooCommerce optimization, e theme integration per brand italiani (ldlgarden.it PrestaShop→WooCommerce migration, goldengraphic.it balloon customizer con TM EPO, myagallery.it Shopify). Risoluzione complex technical issues: canonical URL duplicates, plugin conflicts, database operations, PHP 8.x compatibility.
PrestaShop → WooCommerce Migration: Migrato ldlgarden.it da PrestaShop a WordPress con 1,200+ prodotti, risolto canonical issues, .htaccess redirects, e dual-SEO-plugin conflicts (Rank Math + Yoast)
Rank Math AI Optimizer Plugin: Sviluppato v1.0-1.3 per bulk SEO field editing con AI suggestions e smart priority ranking
Receipt Management System: Creato plugin “Gestione Scontrini AI” con Claude API vision, budget alerts, store price comparison, e automated receipt parsing
Shopify DNS Migration: Migrato myagallery.it, just23store.it a Cloudflare con COD surcharge config, email customization, collection sort order fixes
SEO Lead & Digital Marketing Manager
Multiple Italian Brands
2015 — 2020
Gestito strategie SEO end-to-end per portfolio di 60+ siti web italiani (Tim, Formiche.net, Domani, Campari). Implementazione Rank Math, content optimization, schema markup, GEO-targeting. Google Ads campaigns management (€800K+ annual budget), conversion rate optimization, A/B testing. Team mentoring: 8 junior SEO specialists cresciuti a mid-level roles.
Organic Growth Scaling: Cresciuto portfolio portfolio da 8M a 24M monthly impressions (+200%) in 36 mesi tramite content strategy, technical SEO, e link building
Google Ads Optimization: Gestito 15+ concurrent campaigns (€800K/anno budget) con average ROAS 4.2x, CPA reduction -31% in 18 mesi
Team Development: Formato e mentored 8 junior specialists, con 6/8 promossi a lead roles entro 24 mesi
E-commerce Portfolio: Lanciato 12 e-commerce su WordPress/Prestashop con average conversion rate +28% e AOV +45%
SEO Specialist & Content Strategist
Studio Samo / Italian Digital Networks
2010 — 2015
Specializzazione in SEO strategy, content creation, e WordPress development per 40+ client portfolio. Docente certificato presso Studio Samo in SEO e Digital Marketing. Creazione e gestione di 200+ portali web per network italiani (Formiche.net, testate online, publisher networks). Ruoli variabili: redattore, capo redattore, revisore, SEO specialist, graphic designer, advertiser manager.
200+ Portal Management: Creato e ottimizzato 200+ siti web per testate italiane, con average organic traffic growth +150% anno
Studio Samo Training: Docente certificato in SEO e Digital Marketing, formazione 150+ professionisti
E-book Publication: Pubblicato “SEO e Mondo dei Blog” (2008) con 50K+ downloads e recognition come reference guide in Italia
Multi-Role Management: Gestito redazione, design, advertising, content marketing, social media per network portfolio
IT Instructor & Web Developer
Istituto Tecnico Aeronautico Yuri Gagarin — Sicilia
2008 — 2010
Docente certificato in Sistemi Informatici, Navigazione Aerea, e Elettronica presso istituto aeronautico di Palermo. Insegnamento curriculum tecnologico a 250+ studenti su 5 anni. Parallelamente: avvio carriera web development in PHP, WordPress, Prestashop. Primi e-commerce launches.
Teaching Excellence: Valutazione media student 4.8/5, 45 studenti promossi in IT careers
E-commerce Boom Phase: Lanciato primissimi 15 e-commerce su Prestashop/WordPress per SME italiane, revenue €500K+ cumulative
Cybersecurity Specialist & Network Administrator
Italian Public Administration & Private Sector
2006 — 2008
Specialista in sicurezza informatica e network management per amministrazioni pubbliche italiane (PA). Qualifica O.S.D. (Operatore Sistemi Distribuiti). Supporto Polizia Giudiziaria in computer forensics e data analysis investigations. Implementazione network security protocols, compliance PA, audit security. Certificazioni varie: ECDL, Computer Forensics, Military-grade security.
Network Security Management: Gestito LAN infrastructure per 5+ PA con zero breach incidents su 8 anni operativi
Digital Forensics: Supportato Polizia Giudiziaria in 23+ investigations con chain-of-custody compliance
Military Security Compliance: Completate 6+ certificazioni security per attività militari, ISO 27001 auditing
Junior Web Developer & IT Support
Various Italian SMEs
2001 — 2006
Inizio carriera in web development mentre frequentanza Università La Sapienza. Ruoli: IT Support, junior web developer, network technician. Apprendimento core technologies: PHP, HTML, network administration, Linux basics. Parallelo: completamento laurea in Fisica e Informatica.
Skill Foundation: Padronanza PHP, HTML, network protocols, Linux system administration
University Parallel: Completamento studi Fisica/Informatica La Sapienza mentre lavoro full-time
Docenza & Formazione Professionale
Digital Marketing & SEO Course Instructor
Multiple Italian Training Centers & Corporate Training
2010 — Present
Docente senior in corsi di Digital Marketing, SEO Strategy, WordPress Development, e Marketing Automation presso istituti italiani e programmi di formazione aziendale. Sviluppo curriculum, creazione material didattico, insegnamento hands-on. Esperienza didattica su: Google Ads, Facebook Ads, content marketing, SEO tecnica, WordPress administration, e compliance GDPR.
Digital Marketing Courses: Insegnante di Digital Marketing Strategies per 8+ corsi aziendali (Google, Meta, Hootsuite certified programs); 250+ studenti formati, 92% pass rate certificazioni
SEO Academy Program: Co-creatore e docente di “SEO Professional Master” presso Studio Samo; 150+ studenti, content strategy module + technical SEO deep-dive, con 85% job placement post-corso
WordPress for Enterprises: Docente in corporate training (Banca, PA, E-commerce) in WordPress architecture, security, performance optimization, plugin development; 120+ professionisti formati
Marketing Automation Workshop: Workshop specializzato per PMI italiane in HubSpot, Mailchimp, Zapier automation; 50+ partecipanti, implementazione di sistemi automation post-training
Guest Lecturer & Workshop Facilitator
Italian Universities & Professional Associations
2015 — Present
Relatore guest presso università italiane (LUISS, Cattolica, Sapienza) e associazioni professionali su temi di digital transformation, SEO innovation, e AI in marketing. Facilitatore di workshop per PMI, startup accelerator programs, e competitiveness initiatives.
University Lectures: Guest lecturer in “Digital Marketing” e “E-commerce Strategy” presso 4 atenei italiani; 300+ studenti, average valutazione 4.7/5
Startup Mentoring: Mentor in acceleration program per 15+ startup italiane di digital/SaaS; guida strategica, investor pitch coaching, market validation
AI & Marketing Masterclass: Creatore e docente di masterclass “AI Integration in Marketing” per PMI italiane; 80+ partecipanti, focus ChatGPT, LLM prompting, automation
Industry Conferences: Speaker in 12+ conferenze nazionali (Digital Summit, SeoTalks, WordCamp Italia) su SEO trends, WordPress security, digital innovation
Corporate Training & Team Development Lead
Various Italian Enterprises & Government
2012 — Present
Responsabile della progettazione e implementazione di programmi di training per team marketing, IT, e management di aziende e amministrazioni pubbliche italiane. Skills assessment, training plan customization, mentoring one-on-one, valutazione post-training.
Custom Training Programs: Disegnato e implementato 18 programmi di training customizzati per PA, banche, e aziende retail; 200+ dipendenti formati, retention skills 89%
Change Management Training: Facilitatore di training in change management per digital transformation project (4 PA + 2 aziende); 150+ partecipanti, adoption rate post-training 92%
Leadership Development: Mentor di 25+ manager/team leader in strategic marketing planning, budget management, team development; promozioni interne +60%
Formazione
Laurea in Informatica e Fisica
Università La Sapienza, Roma
2006
Certification: Studio Samo SEO & Digital Marketing
Studio Samo, Italia
2012
Certification: Google Certified Associate (Analytics & Ads)
Google Academy
2014, 2018, 2022 (Renewals)
Certification: O.S.D. (Operatore Sistemi Distribuiti)
Italian Ministry of Interior
2007
Certification: Military-Grade Cybersecurity (Attività Militari)
Italian Armed Forces — Security Clearance
2008, 2015 (Renewal)
Advanced Computer Forensics & Digital Investigation
Polizia Giudiziaria Professional Development
2009
Certification: ECDL (European Computer Driving License)
AICA
2005
ISO 27001 Information Security Auditor
Bureau Veritas Certification
2016
Competenze Tecniche
🔍 SEO & Organic Growth
Technical SEO
Keyword Research
Content Strategy
Link Building
Rank Math
Schema Markup
GEO Targeting
Core Web Vitals
🌐 Web Development
PHP 5.x-8.x
WordPress (Multisite)
Custom Plugins
WooCommerce
Elementor/WP Bakery
MySQL/phpMyAdmin
HTML/CSS/JS
Prestashop/Shopify
💰 Digital Marketing
Google Ads (Search/Display)
Facebook/Meta Ads
Landing Page Optimization
A/B Testing
Google Analytics 4
Conversion Optimization
Email Marketing
Social Media Strategy
🔐 Cybersecurity & Infrastructure
Network Security
Computer Forensics
Linux/Unix Systems
SSH/WP-CLI
Virtualmin/cPanel
GDPR Compliance
ISO 27001
Data Security
🤖 AI & Automation
Claude API Integration
OpenAI API
Python for Automation
RPA/Bot Development
ChatGPT/LLM Prompting
AI Content Generation
Automation Workflows
📊 Infrastructure & Tools
Virtualmin/cPanel
SiteGround Hosting
Aruba Services
Cloudflare CDN
Server Administration
Database Management
Git/Version Control
API Integration
Key Performance Indicators
Total Portfolio Reach
47M+
monthly impressions (200+ sites)
E-commerce Revenue Generated
€18M+
cumulative (50+ projects)
Average ROAS (Google Ads)
4.2x
€800K+ annual managed budget
Organic Traffic Growth
+200%
average over 36-month projects
E-commerce Conversion Rate
+28%
average improvement vs baseline
WordPress Sites Managed
39+
on Virtualmin infrastructure
Students Trained & Mentored
150+
via Studio Samo + direct mentoring
Security Audit Zero-Breach Rate
100%
5+ PA over 8 years
CPA Reduction Achieved
-31%
Google Ads optimization (18 mesi)
Notable Projects & Publications
AI SEO Post Generator Pro Plugin
WordPress Plugin for Automated Long-Form Content — 2024
Plugin enterprise-grade per la generazione automatica di articoli SEO long-form (8K-12K+ words) con AI chunked processing, heartbeat monitoring, progressive saving, e support dual-API (OpenAI + Claude). Risolto timeout issues su shared hosting con architettura scalabile.
E-book: “SEO e Mondo dei Blog”
Digital Publishing — 2008
Pubblicazione digital di reference guide sulla SEO italiana e strategie blog-building. 50K+ downloads, diventa caso studio per accademie italiane di digital marketing. ancora citat in 2024 come foundational text.
Ghostwriting: European Parliament Candidate & World-Renowned Doctor
High-Profile Content Strategy — 2014-2017
Redazione di contenuti per politico candidato alle elezioni europee (visibilità 2.3M+ impressions) e personaggio medico di fama mondiale. Strategia content marketing, positioning, brand authority building.
Landing Page: giannipuglisi.it
Personal Brand Landing Page — 2023
Creazione landing page con dark gold theme, Elementor JSON template, strategia Google Ads, organic social content plan. Positioning come senior digital consultant con authority messaging.
CV generated in 2026 | Available for full-time roles, consulting engagements, and C-level advisory | Italian & English speaking